Ik Durf
Question: How do you ensure that more men choose a job in healthcare?
Concept: Young people are at the beginning of image changes when it comes to their (!) future. The young people between 14-20 years old can make a sustainable difference to healthcare!
I DARE – A digital communication tool to change the image of healthcare for and by young people, by clever use of existing technologies and services. Tough and caring go together! Not thanks to figureheads but to inform, involve and connect. I dare!
With this concept, we have won the first prize in the Nationale Zorgvernieuwingsprijs battle.
Client: Battle Of Concepts
Customer: De Nationale Zorgvernieuwingsprijs
Period: July 2010