Sanoma wanted to expand her existing card activation site into a gift store showcasing all the magazines they have to offer. dpdk delivered the concept and design, and a different company was responsible for implementing these designs into a working website.

Based on the needs of the customer, I started making a sitemap so we had a good overview of how large the site was going to be. Keeping in mind the very different user stories that could occur, I designed wireframes that are ‘business’ at the top and ‘playful’ at the bottom. Fundamental design principles here were ‘simplicity’ and ‘inspirational,’ like Pinterest and Jamie Oliver’s Fifteen.

While posting this, unfortunately, the website is not live yet with all functionalities I designed to make a great user experience.

Bladcadeau iPad

Bladcadeah home

Bladcadeau bestelflow


Client: dpdk

Customer: Sanoma Gifting

Period: November 2014

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