Your own piece of Rotterdam
Assignment: Create a concept to reduce Wild Posting in Rotterdam.
Concept: In Rotterdam, free posting spots are strategically not the best and they are hard to find, what motivates Wild Posting. Our out of the box idea was to approach it from an artistic perspective and call it Street-Art. By encouraging students and residents of Rotterdam to get their own piece of Street-Art, Wild Posting will be less visible in the city and residents of Rotterdam will be proud having a unique piece of their city hanging on the wall.
An example of Wild Posting in the city:
And how it becomes Street-Art in your living room.
Another example of Wild Posting in the city:
And how surprisingly great it looks in your home.
Client: Rotterdam University
Customer: Stadstoezicht Rotterdam
Period: June 2009